Privacy Policy
Last Updated: March 23, 2026
Welcome to Soulmate's Privacy Policy. We know privacy policies can be lengthy, but we've worked hard to make this one clear and straightforward. We want you to understand how we collect, use, and protect your data as you use our intelligent dating service.
1. Who We Are
Soulmate is operated by small talk labs, inc., a Delaware corporation.
2. Where This Privacy Policy Applies
This Privacy Policy applies to all websites, mobile applications, events, and other services operated under the Soulmate brand. Whether you're chatting with our AI, reviewing potential matches, or using any of our features, this Policy covers it all.
For simplicity, we refer to all of these as the "Service" throughout this Privacy Policy.
3. Data We Collect
To help you find meaningful connections through our AI-powered matching system, we need to collect certain information about you. Here's what we collect and why:
Data You Provide to Us
Account Data
When you create an account, we collect basic information such as your email address, phone number, and date of birth to set up and secure your account.
Profile Data
To power our matching algorithm, you provide details about yourself including your gender, interests, preferences, location, and what you're looking for in a partner. Some of this information may be considered sensitive in certain jurisdictions, such as details about your preferences, beliefs, or lifestyle. By providing this data, you consent to our use of it as described in this policy.
Conversation Data
You have voice conversations with our AI agents as part of your profile building and "stories" experience. These voice recordings are transcribed, analyzed, and stored to understand you better and power our matching system.
Photos and Media
Any photos, videos, or other media you upload to your profile.
Purchase Data
If you make purchases through our service, we collect transaction details including what you purchased, the date, and price. Payment information is handled securely through our payment processors.
Communications
When you contact our support team or have conversations with other matched members through the Service, we collect and store the content of those communications, including messages exchanged between you and your matches.
Survey and Feedback Data
When you participate in surveys, research studies, or provide feedback, we collect your responses.
Data Generated or Automatically Collected
Usage Data
We collect information about how you interact with our service, including features you use, actions you take, and time spent on the platform.
Device Data
Information about your device including device type, operating system, browser type, IP address, and device identifiers.
Audio Data
When you use voice features, we collect audio recordings from your device's microphone. These recordings are transcribed and processed by our AI systems and third-party services (including ElevenLabs for voice AI processing, OpenAI for analysis, and Anthropic for AI analysis).
Location Data
With your permission, we collect location data to show you matches in your area. Your location coordinates may be sent to third-party services, including Google Maps, to determine your city and neighborhood. You can control location permissions through your device settings.
Cookies and Similar Technologies
We use cookies and similar tracking technologies to recognize you, remember your preferences, understand how you use our service, and improve your experience.
Push Notifications
If you grant permission, we collect device tokens to send you push notifications about matches and important updates.
Data From Third Parties
Third-Party Services
We may receive information about you from our business partners and service providers.
4. How We Use Your Data
We use the data we collect for the following purposes:
To Provide and Improve Our Service
- Create and manage your account
- Process voice conversations and generate transcripts
- Analyze your responses to understand your personality, values, and preferences
- Power our AI matching system
- Create personalized match explanations showing why you're compatible
- Personalize your experience
- Develop new features and improve existing ones
For Safety and Security
- Verify accounts and detect fraudulent activity
- Investigate and prevent violations of our Terms of Service
- Protect against harm to rights, property, or safety
- Enforce our policies
For Communication
- Send you notifications about matches and activity
- Provide customer support
- Send service updates and important notices
- With your consent, send marketing communications
For Analytics and Research
- Understand how our service is used
- Conduct research to improve our matching algorithms
- Create aggregated, de-identified data for analysis
For Legal Compliance
- Comply with legal obligations
- Respond to legal requests
- Establish, exercise, or defend legal claims
5. How We Share Data
We do not sell your personal information. We only share your data in the following circumstances:
With Other Members
Your profile information is shared with potential matches identified by our AI system. When we make an introduction, both parties receive information about why you're compatible. Importantly, information you share during your AI conversations—including your responses, preferences, values, and stories—may be used to create match explanations and introductions that are shared with your potential matches. This helps both parties understand the basis of compatibility and what makes you a great potential match.
With Service Providers
We work with third-party companies that provide services on our behalf. These providers are bound by confidentiality obligations and only process your data as necessary to provide their services. Our key service providers include:
- OpenAI — AI analysis and text processing
- Anthropic — AI analysis and content generation
- ElevenLabs — Voice AI processing and conversational agents
- Google Maps — Reverse geocoding and location services
- Supabase — Database hosting, authentication, and file storage
- PostHog — Product analytics
- Sentry — Error monitoring and performance tracking
For Legal Reasons
We may disclose your information if required by law, in response to legal process, to protect rights and safety, or to investigate fraud or security issues.
With Your Consent
We may share data with third parties when you give us explicit consent to do so.
Business Transfers
If we are involved in a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction.
6. Data Processing Locations
Our Service is available in the United States. Some of our third-party service providers may process your data in locations outside the United States. We use appropriate safeguards to protect your data when it is processed by these providers.
7. Mobile App Permissions
Our mobile app may request the following permissions:
Microphone
Required for voice conversations with our AI agents. Voice recordings are processed by third-party AI services as described in this policy. In some jurisdictions, voice recordings may be considered biometric data. By using voice features, you consent to the collection and processing of your voice recordings as described herein. You can revoke microphone permission in your device settings, but voice features will not work without it.
Photos
Used to upload profile photos.
Notifications
Used to notify you about matches and important updates. You can control notification preferences in your device settings.
Location
Used to show you matches in your area and calculate distance preferences. You can control location permissions in your device settings.
8. Your Rights and Choices
You have control over your personal data. Depending on where you live, you may have the following rights:
Access and Portability
You can access your data by logging into your account. You can also request a copy of your data by contacting us.
Correction
You can update your profile information directly within the service. For other data corrections, contact our support team.
Deletion
You can delete certain data through your account settings. You can also delete your account at any time. After deletion, we will remove your data as described in this policy, except where we need to retain it for legal reasons.
Objection and Restriction
You can object to certain data processing or request that we limit how we use your data.
Consent Withdrawal
You can withdraw consent for optional data collection, such as location data or marketing communications, through your device or account settings.
To exercise these rights, please contact us at support@smalltalklabs.com.
California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):
Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the categories of sources from which we collected it, our business purposes for collecting it, and the categories of third parties with whom we share it.
Right to Delete: You have the right to request deletion of personal information we have collected from you, subject to certain exceptions.
Right to Correct: You have the right to request correction of inaccurate personal information we maintain about you.
Right to Opt Out of Sale/Sharing: We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising purposes.
Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.
Categories of Personal Information Collected: Identifiers (name, email, phone number); personal records (date of birth, gender); characteristics of protected classifications (gender, age); commercial information (purchase history); internet or electronic network activity (usage data, device data); geolocation data; audio data (voice recordings); inferences drawn from the above (AI-generated compatibility and preference profiles).
To exercise your California privacy rights, contact us at support@smalltalklabs.com. We will verify your identity before processing your request.
9. How Long We Retain Your Data
We retain your personal data only as long as necessary for the purposes described in this policy and as required by law.
Active Accounts
We keep your data while your account is active and as long as needed to provide our service.
Deleted Accounts
After you delete your account, we retain certain data for a limited period:
- Safety retention period (90 days) to investigate any potential violations or harmful conduct
- Legal compliance (as required by applicable law for tax, accounting, and legal purposes)
- Legitimate interests (limited data to support customer service, defend legal claims, and prevent banned users from creating new accounts)
De-identified Data
We may retain de-identified data that cannot identify you personally for analytics and service improvement.
10. Children's Privacy
The Service is not intended for use by anyone under 18 years of age. If you are a parent or guardian of a child from whom you believe we have collected personal information in a manner prohibited by law, please contact us. If we learn that we have collected personal information through the Service from a child without the consent of the child’s parent or guardian as required by law, we will comply with applicable legal requirements to delete the information.
11. Data Security
We implement appropriate technical and organizational security measures to protect your data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of material changes before they take effect. Continued use of our service after changes become effective constitutes acceptance of the updated policy.
13. How to Contact Us
If you have questions about this Privacy Policy or how we handle your data, please contact us:
Email: support@smalltalklabs.com